AIDAS, THEORY OF SALES
BY : Dra. Indrogini H.R , M.M
AIDAS ==> The Stages witch the buyer through to decide for buy an item.
It takes a good first impression of the attitude and appearance of the seller
I = INTEREST = Tahap Minat
Buyers are allowed to touch the goods or operate
The things that affect an interest:
1. Motivation basic goods needed or not
2. Communication between the seller and the buyer
3. Mood the buyers
Sellers emphasized the advantages acquired when buying the product and loss if it is not bought.
The seller must convince the buyer’s decision to buy the product is the right decision
Seller ensures the quality of product that was in line with reality.